360 Marketing Expands to Offer Crisis Communication Services

New service helps businesses prepare for crises to minimize damage to reputation and bottom line

Cleveland, OH - 360 Marketing, LLC has expanded to help clients in another important area of their marketing efforts: Crisis Communications.

Though companies often don’t consider the consequences of unexpected crisis situations, these events could be detrimental to business. Such occurrences could include a range of local and national issues including product recalls, hostile workplace allegations, environmental incidents, manufacturing accidents, workforce reductions, natural disasters, and data breaches.

“In today’s world of ever-increasing speed of gathering and sharing information, organizations need a strategy and plan to address potential crisis situations,” says 360 Marketing, LLC president Pete Baka. “All organizations eventually encounter crisis situations from small nuisance events to catastrophic occurrences. These situations require organized crisis management response teams including a strong crisis communications plan.”

360 Marketing is excited to offer crisis communication through a partnership with Mark Nylander, a seasoned and respected communications and marketing consultant. This partnership will allow 360 Marketing to assist organizations with crisis preparedness planning and navigating crisis situations to minimize the damage to an organization’s reputation and bottom line.

Through a proven process, 360 Marketing can assist clients in crisis communications including contingency planning, spokesperson training, key stakeholder messaging, traditional media and social media monitoring and response, and post-crisis analysis.

“We’re thrilled to be able to offer our clients this service, perhaps the most important piece of their marketing efforts,” says Baka. “Our veteran staff will help you prepare for the worst while lessening your exposure and risk of a crisis situation.”

About 360 Marketing, LLC

360 Marketing is a full-service, independent marketing and communications agency located in Northeast OH. We excel at developing initial marketing strategies and practical communications plans that focus on our clients' competitive advantages. We incorporate branding solutions, awareness campaigns, and expert content development to create successful marketing programs for our clients.

Our team is made up of senior level marketing professionals with proven results and real-world experience. Let us help you tell your story and "be known" for your uniqueness.